Martha Wrap (yes, you heard me correctly – Martha Wrap)

Dear Martha Stewart Living People,

Last week Madison (that’s my lovely niece) and I whipped up a batch of chocolate chip cookies and I decided to conduct a very un-scientific study in my own kitchen.  Just before Christmas, I found a new and very peculiar paper product in the aisle at my local grocery store – Martha Wrap.

“Parchment Paper and Foil in One” the packaging exclaimed!  How could I pass that up?  It was like getting two boxes of packaging material in one for the price of both!  But it was endorsed by Martha so it had to work right?  I could already picture the perfectly baked cookies and steamed vegetable packets that would elevate my cooking to the next level!  (BTW, you’re right, using parchment paper really does make the difference between cookie perfection and cookie-fail.  Joel, my brother, introduced me to it years ago and my baking sheets have never entered the oven naked again.  And you can compost it!)

Anyway, back to my mad professor skills…..

I wanted to see if Martha Wrap really was worth the extra three bucks so I lined two baking sheets – one with Martha Wrap and one with Reynolds Parchment Paper.  (To be honest, I actually prefer the brown stuff because it’s more earth-friendly, but lately it’s been tougher to find.  I hope this doesn’t have anything to do with the fact that you good folks at MSLO have practically cornered the home goods market.)  We carefully dropped each spoonful of cookie dough the requisite inch from the edges and each other, placed the sheets in the oven and guess what?  The Martha Wrap outperformed the Reynolds Parchment Paper!  (My very un-scientific method of evaluation analyzed cookie crispness vs. chewiness, i.e. texture, baking time, ease of removal from the baking sheets and overall cleanliness.)

Now I’ve praised and cursed Martha many times before, so I was kind of expecting this to fail miserably, but the cookies baked more evenly and were easier to get off the baking sheet.  Not that the parchment was bad, but in a side-by-side comparison the Martha Wrap won.  (For chocolate chip cookies, at least.)

So, Martha Stewart Living People are you listening?  I’ve just given your new product a glowing endorsement and while I certainly don’t do it for the perks, I wouldn’t turn down a case of Martha Wrap should you choose to send me some.  I live at XXX and I’ll let the UPS guy know to leave anything I might be receiving from you by the front door.

Thank you in advance,
Heather

P.S.  You should totally read my blog – I talk about Martha A LOT…kisses!

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3 comments on “Martha Wrap (yes, you heard me correctly – Martha Wrap)

  1. This Italian Family
    January 25, 2011 at 12:57 pm #

    Haha! Love this review! 🙂

  2. Christa
    January 25, 2011 at 2:48 pm #

    Explain the using parchment without a cookie sheet. Huh? Do you like parchment better than those Silpat thingies? I’ve only used parchment for baking breadsticks.

    • Heather
      January 25, 2011 at 5:41 pm #

      Only the most accomplished cooks can use parchment without a cookie sheet…ha! Good catch. I actually prefer parchment to the silpat thingies. I’ve found that cookies tend to stick on anything other than parchment and you really have to watch your cook times with the silpat. Plus the parchment is compostable…a big plus!

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